Continental Flowers shines at the International Floriculture Expo with a custom structure design by Graphic Compass.
This year’s International Floriculture Expo brought together the most innovative, inspiring, and influential brands in the floral industry and Continental Flowers once again stood out as a leader in design, creativity, and customer experience.
Known for their exceptional floral varieties and long-standing commitment to quality, Continental Flowers used the expo as an opportunity to deepen industry connections and showcase the beauty and versatility of their offerings.
A Custom Cardboard Structure With Purpose
To bring the Continental Flowers brand to life in a visually compelling and functional way, Graphic Compass designed a custom cardboard structure that served a dual purpose:
brand showcase + practical storage.
This wasn’t your typical booth backdrop. The structure was crafted with thoughtful design elements that highlighted the Continental Flowers aesthetic while providing hidden storage space to help keep the booth organized throughout the event. The use of cardboard offered a modern, sustainable, and surprisingly elegant appearance, perfect for a company so closely tied to nature and beauty.
Sustainability Meets Smart Design
In an industry increasingly focused on eco-conscious practices, the decision to use cardboard wasn’t just creative, it was strategic. The structure was lightweight, recyclable, and easy to transport, making it an ideal choice for an expo environment. Yet it remained sturdy and polished, standing as a testament to the versatility of sustainable display materials.
A Successful Collaboration
This project highlighted the impact of effective collaboration between brand and designer. Continental Flowers brought the blooms, the passion, and the legacy; Graphic Compass brought the strategic design and craftsmanship needed to translate that vision into a physical space.
Together, they created a booth that wasn’t just seen, it was experienced.
