As IFPA 2023 approached, Flora Pack faced a familiar challenge...how to stand out on a crowded trade show floor while staying true to its values. As a company rooted in sustainability and innovation, Flora Pack wanted more than just a booth. They wanted a space that told their story.
That’s when Graphic Compass joined the journey.
From the very first conversation, it was clear that this project wasn’t just about design, it was about intention. The booth needed to reflect Flora Pack’s commitment to environmentally responsible packaging while still capturing attention and inviting conversation.
From Concept to Cardboard
Graphic Compass explored materials that could support both form and function, ultimately landing on a cardboard-based design. Lightweight, recyclable, and surprisingly versatile, cardboard became the perfect medium to bring Flora Pack’s vision to life.
The design was carefully shaped around Flora Pack’s brand colors and aesthetics, ensuring that every panel, surface, and graphic felt unmistakably on-brand. Clean visuals and thoughtful structure transformed a simple material into a bold statement—proof that sustainability and strong design can coexist.
Building an Experience
As the booth came together, it became more than a physical structure. It became a conversation starter. The modular cardboard components made setup effortless, while the warm, natural feel of the materials invited attendees in.
On the IFPA 2023 show floor, Flora Pack’s booth stood out—not by being louder than the rest, but by being more purposeful. Visitors paused, asked questions, and engaged with the story the space was telling: a story of innovation, responsibility, and forward-thinking design.
A Lasting Impression
By the end of the show, Flora Pack’s booth had done exactly what it was meant to do. It created meaningful connections, reinforced the brand’s values, and left a lasting impression long after the event ended.
The collaboration between Flora Pack and Graphic Compass turned a trade show presence into a storytelling experience—one built from cardboard, guided by design, and driven by purpose.
