Insurance Nation reached out to Graphic Compass to create a website that portraits those company values. We started by making the navigation as accessible as possible. The insurance business has many ramifications, such as auto, home, health, etc. Each line of business has a plethora of companies that provide services. Insurance Nation as a broker company must make sure that all business partners are represented on the website.
Graphic Compass wanted to create a website accordingly with brand colors and existing marketing structure. The core services needed to be upfront for clients to find as quickly as possible. The interactive banner on the landing page has a Call-to-Action button on each slide to help with lead conversion. Live client testimonials are essential to create trust among customers and establish the company’s reputation of excellence.
The Insurance Nation advantage info is presented in the home page as the key element that sets this company apart from the competition.
The client was thrilled with the new look and feel of the website. Now the company has the best-selling tool available for years to come.
